Its 10pm, Tuesday night, and you are lying in your bed. You’ve done everything right—banished screens an hour before, skipped caffeine, perhaps even a bit of meditation. But as the hours tick by, its 2am, and the stillness only seems to amplify your thoughts. Your bed, once a sanctuary, now feels like a breeding ground for anxiety and self-doubt. And with each passing minute, you are closer to that 7am alarm that you set with all the best intentions. Sound familiar?

In 2023, this cycle of sleeplessness was all too familiar to me. And drawing on the experience, I created, ‘Sleepy Seedlings: The Bedtime Podcast with Trees’. Each week, I explore the history, mythology, and botanical curiosities of a different tree, weaving in calming poetry and peaceful imagery, to help listeners drift off to sleep. At its heart, Sleepy Seedlings reassures the sleep-deprived of their self-worth, reminding them that we, like trees, are part of the symphony of existence—whilst gently reinforcing the importance of preserving our planet.

My Contributions & Skills:

• Concept & Brand Creation: I conceived and developed the podcast's unique theme, blending narrative storytelling with environmental awareness.

• Production Management: I manage every stage of the podcast production, including scriptwriting, narration, audio editing, and distribution across platforms.

• Marketing & Engagement: I write copy for Instagram and develop creative campaigns like sticker promotions, growing the podcast’s visibility.

• Community Building: Over the last 10 months, I’ve grown the podcast to 600 monthly listeners and, in the last two months, organically built a community of 290 Instagram followers.