KALO CORPORATE PORTAL:
Strategic Content for Investor and Partner Engagement
Kalo, a premier AgTech platform based in Georgia, empowers small- and medium-scale farmers by supporting informed decision-making through educational resources, tailored consultations, and essential farming supplies. With over 98% of all farms in Georgia being less than 5 hectares, Kalo enables farmers to make the best decisions, regardless of size.
Project Overview:
Kalo hired me to revamp the language on their corporate portal, targeted at investors, partners, and donors. My goal was to clearly highlight their extensive activities and demonstrate the broader impact of their work. Beyond the original scope, I provided strategic recommendations on positioning and framing their products to better resonate with their audience.
My Contributions:
Strategic Content Development: Created compelling, structured content for the corporate portal to captivate stakeholders.
Research-Driven Insight: Invested time to deeply understand Kalo's mission, operations, and the specifics of the Georgian agricultural landscape.
Detailed Project Descriptions: Authored comprehensive descriptions of key services and major projects.
Proactive Client Collaboration: Offered strategic suggestions to refine how Kalo framed their products, to enhance their messaging.
Emphasis on Impact: Highlighted the tangible benefits of Kalo’s work.
“William invested time in fully understanding our company, its operations, and the nuances of the Georgian agricultural sector in which we work. His expert command of language, combined with a deep understanding of our needs, resulted in a corporate portal that perfectly aligned with our vision and goals. We’d be delighted to work with him again.”
— Mark van Embden Andres, Co-Founder, Kalo