IT’S ALL ABOUT TRUST.
Words build trust, and trust compels action.
How many times do you scroll through a company’s website before buying their product or service? Check their social media to see how they present themselves? You’re not alone. The Demand Gen Report found that 44% of buyers typically consume 3 to 5 pieces of a company’s content before making a decision.
This isn’t puzzling, especially for those working to improve our world. Beyond value for money, consumers want to safeguard their identities and self-worth; businesses want to ensure alignment in values and reliability. Simply, we cooperate with those that we trust; and buy products and services from those that we trust.
Words are not just information. To your audience, they are the soul of your business.
Trust me to find your voice and let's together craft sentiment that drives action.
ABOUT WILLIAM.
Hailing from Edinburgh, William Murray is a versatile native English speaker based in The Hague. Captivated by language and how we express ourselves, he speaks Dutch fluently, French convincingly, and is currently learning Ukrainian.
Starting his career in financial and corporate public relations, William has since worked as an academic public health policy researcher, a writer and project officer in the geopolitical peacebuilding sphere, and a networker and community builder in The Hague’s development sector. Building connections and influencing people has been the red thread throughout his career.
He holds an MSc in Political Science (his thesis focused on how ethnic conflicts can be perpetuated by identity-forming discourse) and a BA in International Relations.
When not reading and writing, William loves dancing and getting in the sea:
“It’s good for the soul.”
