About.

I'm Will Murray, a Scottish brand positioning strategist in The Hague.

I cut my teeth in financial and corporate PR in the City of London, then led editorial at a peacebuilding organisation covering EU foreign policy and post-Soviet conflicts.

Same constraint in both jobs: making complicated material land for readers who don't buy hype.

Now I do positioning work for founders whose companies have outgrown their own explanation.

A Scot in The Hague, working with founders wherever they are.

Positioning is one of those things that gets more expensive the longer you put it off.
Let’s talk.