VALUE OVER URGENCY: Encouraging action as a purpose-driven business
In today’s landscape, purpose-driven brands must tread carefully when using urgency-driven marketing tactics. While scarcity CTAs can boost short-term sales, they often undermine the long-term trust these brands rely on.
This piece explores why aligning your marketing approach with your mission is crucial, and how to craft value-based CTAs that empower customers, build loyalty, and support your brand’s greater vision.
POWER IN THREES: Crafting impactful slogans
Leonardo da Vinci is often credited with the phrase, “Simplicity is the ultimate sophistication”. In public relations, this couldn’t be more true. Crafting a concise message that sticks in the mind with just a few words is often far more impactful than a lengthy pitch. Three well-chosen words can convey a brand’s identity, values, and promise all at once.