POWER IN THREES: Crafting impactful slogans

Leonardo da Vinci is often credited with the phrase, “Simplicity is the ultimate sophistication”. In public relations, this couldn’t be more true. Crafting a concise message that sticks in the mind with just a few words is often far more impactful than a lengthy pitch. Three well-chosen words can convey a brand’s identity, values, and promise all at once.