SPEAKING THEIR LANGUAGE: How Brands Win with Group Lingo
What do you call a man who’s nearly home?
Hamish.
If you’re grinning right now, you’re probably Scottish.
And if you’re not, let me explain—because this wee joke actually says a lot about connecting with audiences...
SPEAKING THE LANGUAGE OF SOLIDARITY: Learning Ukrainian
In 2023, I was motivated to start learning Ukrainian—alongside many others. This led me to think a lot about the reason one learns a language and the intrinsic importance of language to identity.