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Helping people with purpose find words that drive action.

I am William Murray, a versatile Scottish wordsmith based in the Netherlands.

I craft research-driven copy & brand messaging for sustainable brands & mission-driven companies.

A specialist writer
with a wealth of experience.

I have worked in everything from corporate public relations and public-health research to geopolitical peacebuilding and community management, and one thing has been consistently clear…

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Testimonials.