Investors don’t

back confusion.

Blue inksplash graphic

When customers don’t get it, they walk.
When teams don’t get it, they stall.
When investors don’t get it…

I sell brand clarity for growing companies.
Because if your story wobbles, so will everything else.

Black and white headshot of William Murray without a background

I’m Will Murray,
a Scottish writer & brand strategist

In 2025, AI makes it easier than ever to talk – and harder than ever to stay consistent.
A few missed words turn into mixed messages, then whole teams pulling in different directions.
Before long, your company sounds like strangers describing the same idea.

And it’s not just you who notices. Investors do too.
McKinsey found 9 in 10 won’t invest unless your narrative stays consistent everywhere it shows up.

That’s the problem I solve.

Michelangelo said David was always inside the marble. Brands are the same. I carve your essence into strategy, systems, and words – so everyone, from teams to AI, stays aligned

The result?

  • Clarity that speeds decisions:
    Everyone knows what you stand for, so choices get made quickly and with confidence.

  • Consistency that builds trust:
    Your message stays the same across every channel, tool and conversation, which makes people believe it.

  • Alignment that outlasts turnover:
    New hires and new tools get your story right from day one.

  • Confidence to grow freely:
    With a steady brand behind you, the team can create, sell, and scale without second-guessing.

“But, what is it you actually do?”

My latest musings.

Testimonials.

  • Billiwild logo

    “Working with Will felt like having a true partner in the process. He brought not just clarity and structure to our messaging, but a genuine care for our mission. His deep research helped us find the right voice, and the response to our website copy has been overwhelmingly positive – we’ve had so many compliments.

    “We’d recommend him to any company looking for thoughtful, research-driven brand strategy that connects with target audiences.”

    Quinten van Duin,
    Co-founder, Billiwild

  • Kalo logo (Georgian version)

    “William invested time in fully understanding our company, its operations, and the nuances of the Georgian agricultural sector in which we work. His expert command of language, combined with a deep understanding of our needs, resulted in a corporate portal that perfectly aligned with our vision and goals.

    “We’d be delighted to work with him again.”

    Mark van Embden Andres,
    Co-Founder, Kalo

  • LINKS Europe logo

    “Whether writing engaging articles and reports or producing captivating audio for podcasts and videos, Will consistently delivers top-quality work. His knowledge, versatility, and commitment to excellence are clear in everything he does.”

    Maximiliaan van Lange,
    Deputy Director, LINKS Europe

  • African Diaspora Policy Centre logo

    “Will took our in-depth research on Skills Mobility Partnerships between Africa and Europe with the UN's International Organization for Migration, and made it clear and engaging. His understanding of complex issues and ability to articulate them beautifully enhanced the overall quality of our report.”

    Awil Mohamoud,
    Director, African Diaspora Police Centre

  • Studio Renate Boere logo

    “William Murray is an incredibly enthusiastic and passionate person. He is always willing to help wherever he can. Besides the fact that his English writing is excellent, his enthusiasm is contagious. It’s really great to work with him.”

    Renate Boere,
    Founder / Director, Studio Renate Boere